The roadmap

Fourteen days from idea to first subscriber.

Claude Code does most of the typing. Each day is the decision it can't make for you, plus what to ask it for once you've made it.

Find it

  1. Day 01

    Pick a problem you can reach

    List twenty painful problems, then keep the one whose buyers you already know where to find.

  2. Day 02

    Talk to five buyers

    Five short conversations. Ask what they use today and what they pay for it. Pre-sell if you can.

Build it

  1. Day 03

    Set up Claude Code and scaffold

    Run /defy:new with your idea. It writes the CLAUDE.md that explains your product, your buyer and the one job it does.

  2. Day 04

    Ship the landing page

    Live on a real domain with a waitlist, before any product exists.

  3. Day 05

    Accounts and data

    Sign-in and a database, straight from the kit. Don't hand-roll auth.

  4. Day 06

    The one feature they pay for

    Only the thing from your five conversations. Everything else waits.

  5. Day 07

    Stripe Checkout and webhooks

    Run /defy:stripe: payments that unlock the paid plan, tested end to end in Stripe test mode.

  6. Day 08

    First run, start to finish

    Sign up as a stranger would. Fix every place you got stuck.

Price and launch

  1. Day 09

    Charge from day one

    One plan and one price. No free tier until someone has paid.

  2. Day 10

    Launch to the people you talked to

    Run /defy:ship to go live, then your five buyers and your waitlist hear first, personally.

Sell it

  1. Day 11

    Short-form video

    The playbook behind @SaaSgod: show the problem, show the fix, post daily.

  2. Day 12

    Pages your buyers search for

    A handful of pages that answer the exact questions your buyers type.

  3. Day 13

    Find the drop-off

    Watch where visitors leave between landing page and checkout, and fix that step.

  4. Day 14

    Ask for the sale

    Message every warm lead directly. Your first subscriber usually comes from a person, not a page.

Let the Defy plugin do days 3 to 10 with three commands.

Get Defy for $99